WISDOM ATLANTA,
Eyewear Design Collaboration
Eyewear Design · Rhino 3D · KeyShot · Photoshop · Vizcom
Concept Development
How might we design a line of eyewear that embodies the philosophy of Wisdom while expressing the qualities of whimsical, stoic, and playful through a cohesive product collection?
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We developed three distinct eyewear concepts, each translating a core pillar of the Wisdom brand.
Playful — expressive forms and bold visual impact
Whimsical— unexpected details and organic exploration
Stoic — refined geometry and disciplined restraint
Wisdom is an Atlanta-based eyewear brand built around expressive design, cultural relevance, and strong visual storytelling.
Playful
Expressive, energetic, and unapologetically bold.
Brand Strategy
Whimsical
Dreamlike forms and unexpected details that reward a second look.
Stoic
Refined geometry, disciplined restraint, and quiet confidence.
Concept Evolution
One idea, two expressions
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ARQ SPORTS
Performance eyewear
How can a single visual language connect sport, fashion, and community?
ARQ DAILY
Lifestyle eyewear
Inspired by Atlanta's strong sports culture, early concepts explored the visual language of football helmets, protective equipment, and performance gear. The goal was to translate these familiar forms into contemporary eyewear that could bridge sport, fashion, and community.
Design Refinement
01 ARQ Lifestyle
FINAL COLORWAYS
02 ARQ SPORTS
Digital Development
Campaign Visualization
Showing the final eyewear in its intended brand and cultural context.
Reinterprets the helmet inspired DNA through a more refined, everyday lens. Balancing soft curves with a structured silhouette, the frame blends athletic influence with effortless wearability.
Multiple colorways, and frame configurations were evaluated from KeyShot while preserving the ARQ visual language.
PHYSICAL DEVELOPMENT
After evaluating multiple color, material, and finish (CMF) combinations, the final palette was chosen to best express the product's performance-focused identity. With the visual direction established, the design was finalized and prepared for 3D printing, assembly, and user testing.
Extending the ARQ platform for high-performance sports
Built from the attitude of the gridiron, ARQ Sports transforms the protective language of the football helmet into performance eyewear designed for motion. Sculpted contours, wraparound coverage, and aerodynamic lines create a frame that feels fast, focused, and unapologetically bold.
Multiple colorways, and frame configurations were evaluated from KeyShot while preserving the ARQ visual language.
PHYSICAL DEVELOPMENT
FINAL COLORWAYS
03 WSD One
In the Wild
The final design worn beyond the studio.
Expressive by identity. Functional by design.
The frame reimagines typography as structure, transforming the Wisdom wordmark into a defining design element. A lightweight visor lens and sculpted metallic rails create a bold silhouette that bridges fashion, performance, and contemporary street culture.
The model was developed using the same modular design architecture while optimizing proportions, lens coverage, and structural geometry.
Multiple proportions, colorways, and frame configurations were evaluated using Keyshot.
FINAL COLORWAYS
Final Production Handoff
The finalized .3dm files were sent to the Los Angeles production team with the approved material specifications for production.
Retail Showcase
Following the final presentation, the ARQ frames were selected by the team to be showcased at Nordstrom for potential retail display and sale.